:root{
  --ink:#15171C; --ink-mute:#525761;
  --paper:#FBFAF7; --card:#FFFFFF;
  --blue:#1E6FBA; --blue-deep:#0D3E6B; --blue-soft:#E9F1F9;
  --line:#E8E3D8;
  --shadow:0 1px 2px rgba(13,62,107,.05),0 12px 28px -12px rgba(13,62,107,.18);
  --display:"Bricolage Grotesque",Georgia,serif;
  --body:"Mulish",system-ui,sans-serif;
  --radius:18px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--body);color:var(--ink);background:var(--paper);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
main{display:block}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.08;letter-spacing:-.02em}
a{color:inherit;text-decoration:none}
.blue{color:var(--blue)}

html.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease;will-change:opacity,transform}
html.js .reveal.is-visible{opacity:1;transform:none}
@media (prefers-reduced-motion: reduce){html.js .reveal{opacity:1;transform:none;transition:none}.cursor{animation:none}}

.btn{display:inline-flex;align-items:center;gap:.55em;font-family:var(--body);font-weight:700;font-size:1.02rem;padding:.85em 1.5em;border-radius:999px;cursor:pointer;border:0;transition:transform .18s ease,background .18s ease}
.btn-primary{background:var(--blue);color:#fff;box-shadow:var(--shadow)}
.btn-primary:hover{transform:translateY(-2px);background:#1a629f}
.btn-ghost{background:transparent;color:var(--blue-deep);border:1.5px solid var(--line)}
.btn-ghost:hover{border-color:var(--blue);color:var(--blue)}

header{position:sticky;top:0;z-index:50;background:rgba(251,250,247,.82);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:18px}
.nav-links{display:flex;gap:32px;align-items:center;font-weight:600;font-size:1rem;color:var(--ink-mute)}
.nav-links a:hover{color:var(--blue)}
.logo{display:flex;align-items:center;flex-shrink:0}
.logo svg{height:30px;width:auto;display:block}
.mobile-menu-toggle{display:none;position:relative;align-items:center;gap:10px;border:1.5px solid var(--line);background:var(--card);color:var(--blue-deep);font:700 .95rem var(--body);border-radius:999px;padding:10px 14px 10px 42px;box-shadow:0 1px 2px rgba(13,62,107,.04);cursor:pointer}
.mobile-menu-toggle span{position:absolute;left:16px;display:block;width:18px;height:2px;border-radius:999px;background:var(--blue-deep);transition:transform .18s ease,opacity .18s ease}
.mobile-menu-toggle span:nth-child(1){top:14px}
.mobile-menu-toggle span:nth-child(2){top:20px}
.mobile-menu-toggle span:nth-child(3){top:26px}
.mobile-menu-toggle strong{font:inherit}
.mobile-menu-toggle.is-open span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.mobile-menu-toggle.is-open span:nth-child(2){opacity:0}
.mobile-menu-toggle.is-open span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
.mobile-menu{border-top:1px solid var(--line);background:rgba(251,250,247,.96);box-shadow:0 18px 32px -28px rgba(13,62,107,.28)}
.mobile-menu[hidden]{display:none}
.mobile-menu-inner{padding-top:12px;padding-bottom:18px;display:grid;gap:6px}
.mobile-menu-inner a{display:flex;align-items:center;justify-content:space-between;padding:13px 0;border-bottom:1px solid rgba(232,227,216,.78);font-weight:800;color:var(--ink)}
.mobile-menu-inner a::after{content:"→";color:var(--blue);font-weight:800}
.mobile-menu-inner .mobile-menu-cta{justify-content:center;margin-top:10px;border:0;border-radius:999px;background:var(--blue);color:#fff;padding:13px 18px;box-shadow:var(--shadow)}
.mobile-menu-inner .mobile-menu-cta::after{content:""}
@media(max-width:820px){.nav{height:66px}.nav-links,.nav-cta{display:none}.mobile-menu-toggle{display:inline-flex}.logo svg{height:28px}}
@media(min-width:821px){.mobile-menu{display:none!important}}

.hero{position:relative;padding:84px 0 72px}
.hero::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(680px 420px at 78% 8%,rgba(30,111,186,.10),transparent 70%),radial-gradient(circle at 1px 1px,rgba(13,62,107,.07) 1px,transparent 0);
  background-size:auto,26px 26px;
  -webkit-mask-image:linear-gradient(to bottom,#000 60%,transparent);mask-image:linear-gradient(to bottom,#000 60%,transparent)}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:.86rem;letter-spacing:.04em;text-transform:uppercase;color:var(--blue);background:var(--blue-soft);padding:7px 14px;border-radius:999px}
.hero h1{font-size:clamp(2.5rem,5.4vw,4.05rem);margin:22px 0 0}
.hero p.lead{font-size:1.22rem;color:var(--ink-mute);margin:22px 0 32px;max-width:32ch}
.hero .cta-row{display:flex;gap:14px;flex-wrap:wrap}
@media(max-width:880px){.hero-grid{grid-template-columns:1fr;gap:40px}.hero{padding:54px 0 44px}}

.mock{position:relative;justify-self:center;width:100%;max-width:380px}
.phone{background:var(--card);border:1px solid var(--line);border-radius:30px;box-shadow:var(--shadow);padding:18px}
.chat-top{display:flex;align-items:center;gap:10px;padding:6px 4px 14px;border-bottom:1px solid var(--line);color:var(--ink-mute);font-weight:700;font-size:.92rem}
.dot{width:9px;height:9px;border-radius:50%;background:#37b24d;box-shadow:0 0 0 4px rgba(55,178,77,.16)}
.bubble{background:var(--blue-soft);border-radius:16px 16px 16px 5px;padding:14px;margin-top:16px}
.bubble .tag{font-weight:700;font-size:.78rem;color:var(--blue);text-transform:uppercase;letter-spacing:.04em}
.photo{height:118px;border-radius:11px;margin:10px 0;background:linear-gradient(120deg,#cfe1f1,#9cc3e6 60%,#bcd6ee);position:relative;overflow:hidden}
.photo::after{content:"";position:absolute;inset:0;background:radial-gradient(circle at 30% 30%,rgba(255,255,255,.45),transparent 55%)}
.photo-alt{background:linear-gradient(120deg,#ede0f4,#c9a8e0 60%,#d9c0ec)}
.photo-alt::after{content:"";position:absolute;inset:0;background:radial-gradient(circle at 70% 25%,rgba(255,255,255,.4),transparent 55%)}
.caption{font-size:.95rem;color:var(--ink)}
.actions{display:flex;gap:10px;margin-top:14px}
.mini{flex:1;text-align:center;font-weight:700;font-size:.95rem;padding:.7em;border-radius:11px;border:1.5px solid var(--line);color:var(--ink-mute)}
.mini.ok{background:var(--blue);color:#fff;border-color:var(--blue);position:relative}
.cursor{position:absolute;right:-6px;bottom:-14px;filter:drop-shadow(0 4px 6px rgba(13,62,107,.25));animation:tap 2.6s ease-in-out infinite}
@keyframes tap{0%,100%{transform:translate(0,0)}45%,55%{transform:translate(-6px,-7px)}}

section{padding:78px 0}
.sec-head{max-width:660px;margin-bottom:46px}
.sec-head .eyebrow{margin-bottom:16px}
.sec-head h2{font-size:clamp(1.9rem,3.6vw,2.7rem)}
.sec-head p{color:var(--ink-mute);margin-top:14px;font-size:1.1rem}

/* === Ti riconosci === */
#confronto{background:linear-gradient(180deg,#fff,#f0f4f8)}
.audience{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch}
.aud-card{border-radius:24px;padding:40px 36px;position:relative;overflow:hidden}
.aud-solo{background:var(--card);border:2px solid var(--line);}
.aud-agency{background:var(--blue-deep);color:#fff}
.aud-number{font-family:var(--display);font-size:4rem;font-weight:800;line-height:1;opacity:.08;position:absolute;top:18px;right:24px}
.aud-solo .aud-number{color:var(--blue-deep)}
.aud-agency .aud-number{color:#fff}
.aud-badge-top{display:inline-block;background:#fff;color:var(--blue-deep);font-weight:800;font-size:.86rem;padding:6px 14px;border-radius:999px;margin-bottom:20px}
.aud-card h3{font-size:1.75rem;margin-bottom:12px}
.aud-agency h3{color:#fff}
.aud-sub{font-size:1.05rem;margin-bottom:22px}
.aud-solo .aud-sub{color:var(--ink-mute)}
.aud-agency .aud-sub{color:#bcd6ee}
.ticks{list-style:none;display:flex;flex-direction:column;gap:12px}
.ticks li{position:relative;padding-left:32px;font-size:1.02rem;line-height:1.45}
.ticks li::before{content:"";position:absolute;left:0;top:3px;width:20px;height:20px;border-radius:50%;background-color:var(--blue);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E");background-size:13px;background-repeat:no-repeat;background-position:center}
.aud-agency .ticks li{color:#e8f2fb}
.aud-agency .ticks li strong{color:#fff}
.aud-agency .ticks li::before{background-color:#4F93D6}
.aud-cta{display:inline-block;margin-top:28px;font-weight:700;font-size:1rem;color:var(--blue);border-bottom:2px solid var(--blue);padding-bottom:2px;transition:opacity .15s}
.aud-cta:hover{opacity:.7}
.aud-cta-light{color:#fff;border-color:rgba(255,255,255,.5)}
.aud-sep{display:flex;align-items:center;justify-content:center;padding:0 8px}
.aud-sep span{font-weight:700;color:var(--ink-mute);background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:8px 12px;font-size:.82rem;writing-mode:vertical-lr;letter-spacing:.1em}
@media(max-width:820px){.audience{grid-template-columns:1fr}.aud-sep{writing-mode:horizontal-tb;padding:14px 0}.aud-sep span{writing-mode:horizontal-tb}}

#come{background:linear-gradient(180deg,#fff,#FBFAF7)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.step{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:0 1px 2px rgba(13,62,107,.04)}
.step .num{font-family:var(--display);font-weight:800;font-size:1.05rem;width:42px;height:42px;display:flex;align-items:center;justify-content:center;border-radius:12px;background:var(--blue-soft);color:var(--blue);margin-bottom:18px}
.step h3{font-size:1.32rem;margin-bottom:8px}
.step p{color:var(--ink-mute);font-size:1.02rem}
@media(max-width:780px){.steps{grid-template-columns:1fr}}
.come-esempio{margin-top:54px;display:flex;flex-direction:column;align-items:center;gap:18px}
.esempio-label{font-weight:700;color:var(--ink-mute)}

.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.ben{padding:26px 22px;border-radius:var(--radius);border:1px solid var(--line);background:var(--card)}
.ben .ic{width:38px;height:38px;color:var(--blue);margin-bottom:14px}
.ben h3{font-size:1.15rem;margin-bottom:6px}
.ben p{color:var(--ink-mute);font-size:.98rem}
@media(max-width:880px){.grid4{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.grid4{grid-template-columns:1fr}}

.band{background:var(--blue-deep);color:#fff;border-radius:26px;padding:54px 48px;display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:center}
.band h2{font-size:clamp(1.8rem,3.2vw,2.4rem);color:#fff}
.band p{color:#cfe0f0;margin-top:14px;font-size:1.12rem}
.chips-w{display:flex;gap:10px;flex-wrap:wrap}
.chip{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.2);padding:9px 16px;border-radius:999px;font-weight:700;font-size:.96rem}
@media(max-width:780px){.band{grid-template-columns:1fr;padding:38px 28px}}

.pricing-home{background:linear-gradient(180deg,#FBFAF7,#fff)}
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.price-card{background:var(--card);border:1px solid var(--line);border-radius:24px;padding:32px 28px;box-shadow:0 1px 2px rgba(13,62,107,.04);display:flex;flex-direction:column;position:relative;transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease}
.price-card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:rgba(30,111,186,.28)}
.price-card.featured{border:2px solid var(--blue);box-shadow:0 0 0 4px rgba(30,111,186,.08),var(--shadow)}
.price-badge{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--blue);color:#fff;font-weight:800;font-size:.78rem;letter-spacing:.04em;text-transform:uppercase;border-radius:999px;padding:6px 16px;white-space:nowrap}
.price-name{font-family:var(--display);font-weight:800;font-size:1.55rem;line-height:1;margin-bottom:8px;color:var(--ink)}
.price-tagline{color:var(--ink-mute);font-size:1rem;line-height:1.5;min-height:3em;margin-bottom:22px}
.price-main{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:20px 0;margin-bottom:14px;display:flex;align-items:flex-end;gap:8px;flex-wrap:wrap}
.price-main span{font-family:var(--display);font-size:2rem;font-weight:800;line-height:1;color:var(--blue-deep)}
.price-main small{color:var(--ink-mute);font-weight:700;margin-bottom:3px}
.price-setup{font-size:.96rem;color:var(--ink-mute);margin-bottom:20px}
.price-setup strong{color:var(--ink)}
.price-features{list-style:none;display:flex;flex-direction:column;gap:11px;margin-bottom:28px;flex:1}
.price-features li{position:relative;padding-left:30px;font-size:1rem;line-height:1.45;color:var(--ink)}
.price-features li::before{content:"";position:absolute;left:0;top:2px;width:20px;height:20px;border-radius:50%;background-color:var(--blue);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E");background-size:13px;background-repeat:no-repeat;background-position:center}
.price-cta{justify-content:center;width:100%;margin-top:auto}
.pricing-note{max-width:760px;margin:30px auto 0;text-align:center;color:var(--ink-mute);font-size:.98rem;line-height:1.6}
.pricing-note p + p{margin-top:6px}
.price-details{margin:46px auto 0;max-width:980px}
.price-details-head{text-align:center;max-width:620px;margin:0 auto 28px}
.price-details-head h3{font-family:var(--display);font-size:clamp(1.5rem,2.8vw,2rem);margin-bottom:8px;color:var(--ink)}
.price-details-head p{color:var(--ink-mute);font-size:1.02rem}
.price-details-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.detail-card{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:24px;box-shadow:0 1px 2px rgba(13,62,107,.04)}
.detail-card h4{font-family:var(--display);font-size:1.2rem;line-height:1.15;margin:12px 0 8px;color:var(--ink)}
.detail-card p{color:var(--ink-mute);font-size:.98rem;line-height:1.55}
.detail-card.detail-premium{border-color:rgba(30,111,186,.28);background:linear-gradient(180deg,#fff,var(--blue-soft))}
.detail-tag{display:inline-flex;align-items:center;font-weight:800;font-size:.72rem;letter-spacing:.04em;text-transform:uppercase;border-radius:999px;padding:5px 10px}
.detail-tag.tag-all{background:#ECFDF5;color:#065F46}
.detail-tag.tag-std{background:var(--blue-soft);color:var(--blue)}
.detail-tag.tag-premium{background:#F5F3FF;color:#6D28D9}
@media(max-width:900px){.pricing-grid{grid-template-columns:1fr;max-width:440px;margin:0 auto}.price-tagline{min-height:auto}.price-details-grid{grid-template-columns:1fr}}

.faq{max-width:780px;margin:0 auto}
.q{border-bottom:1px solid var(--line)}
.q summary{list-style:none;cursor:pointer;padding:22px 0;font-family:var(--display);font-weight:600;font-size:1.18rem;color:var(--ink);display:flex;justify-content:space-between;gap:18px;align-items:center}
.q summary::-webkit-details-marker{display:none}
.q .plus{color:var(--blue);font-size:1.5rem;line-height:1;transition:transform .25s ease;flex-shrink:0}
.q[open] .plus{transform:rotate(45deg)}
.q .a{color:var(--ink-mute);font-size:1.06rem;padding-bottom:22px;max-width:64ch}

.final{text-align:center;padding:90px 0}
.final h2{font-size:clamp(2rem,4vw,3rem)}
.final p{color:var(--ink-mute);font-size:1.18rem;margin:16px auto 30px;max-width:46ch}

footer{border-top:1px solid var(--line);padding:48px 0 60px;color:var(--ink-mute)}
.foot{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;align-items:flex-start}
.foot svg{height:26px}
.foot .small{font-size:.92rem;margin-top:12px;max-width:34ch}
.foot-links{display:flex;gap:40px;flex-wrap:wrap}
.foot-links b{display:block;color:var(--ink);font-family:var(--display);margin-bottom:8px}
.foot-links a{display:block;padding:3px 0}
.foot-links a:hover{color:var(--blue)}

.article{max-width:760px;margin:0 auto;padding:60px 24px}
.article .back{color:var(--blue);font-weight:700;font-size:.95rem}
.article h1{font-size:clamp(2rem,4vw,2.8rem);margin:18px 0 10px}
.article .meta{color:var(--ink-mute);margin-bottom:30px}
.prose{font-size:1.12rem;color:#2a2e35}
.prose h2{font-family:var(--display);font-size:1.6rem;margin:34px 0 12px}
.prose h3{font-family:var(--display);font-size:1.3rem;margin:26px 0 10px}
.prose p{margin:0 0 18px}
.prose ul,.prose ol{margin:0 0 18px 22px}
.prose a{color:var(--blue);text-decoration:underline}
.prose img{max-width:100%;height:auto;border-radius:14px;margin:0 0 26px;display:block}
.article-cta{margin-top:40px;padding:26px;background:var(--blue-soft);border-radius:16px;text-align:center}
.list-head{padding:60px 24px 10px;max-width:1120px;margin:0 auto}
.blog-list{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;padding:20px 24px 80px;max-width:1120px;margin:0 auto}
.post-card{display:block;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.post-card:hover{border-color:var(--blue)}
.post-card h3{font-size:1.25rem;margin-bottom:8px}
.post-card p{color:var(--ink-mute)}
.post-card .meta{font-size:.85rem;color:var(--ink-mute);display:block;margin-top:12px}
.landing-hero{background:linear-gradient(180deg,var(--blue-soft),#fff);padding:80px 0 50px;text-align:center}
.landing-hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem)}
.landing-hero .lead{font-size:1.2rem;color:var(--ink-mute);max-width:54ch;margin:18px auto 28px}
.landing-body{max-width:760px;margin:0 auto;padding:30px 24px 80px}
@media(max-width:680px){.blog-list{grid-template-columns:1fr}}